| MEMBER RESOURCES Tips and tools for Artwork Network's Artist Members. |  |
| Topics Site Maintenance: Add New Artwork Update Bio Information Request Your Site Stats Add a calendar entry Resources: FAQs How to Wire Art How to Price Art How to Select Pieces for Exhibit How to Write a Statement Forms and Downloads: W-9 Inventory Dropoff Certificate of Authenticity Extra Marketing & Services: Business Cards Domain Name Postcards Email Blast Press Release Facebook Ad Magazine Ad Virtual Art Placement Displaying Artwork: Exhibits (Gallery/Art Rotation) Studio Rental Wall Rental Event Rental |
| Add New Artwork Use this email form to to Jessica! Please include the following information when submitting new images: 01) Images Main Image - File Name: Framed/Matt Image - File Name: Environment Image File Name: Detail Image - File Name: 02) Title: 03) Price: 04) Size: 05) Description: 06) Year Created: 07) Section: 08) Framing: 09) Art Type: 10) Media: 11) Subject/Style: 12) Edition: 13) Keywords: 14) Video File or Link: How many pieces can you have? Please refer to this page as a reminder. Note: If you have reached your maximum images, just let us know which images you would like us to remove when adding your new pieces. Download web inventory and instructions as Word Document. (Info about what each section means.) Download the image specifications document. (What kind of images to send and what size they should be.) Update Bio Information Use this email form to to Jessica! Keep your exhibition information up to date, but also remember to refresh your Artist Statement every once in a while, too. Request Your Site Stats Use this email form to to Jessica! Request your site stats every quarter for a good idea on how your "site views" are evolving. Add Calendar Entry Use this email form to to Jessica! Please include the following information when submitting an exhibit or event to the member calendar: 01) Image of one piece that will be exhibited (optional) 02) Duration of show (Ex: January 01 - February 01, 2012) 03) Name of Venue 04) Location of Venue (Ex: Denver, CO) 05) Title of Exhibition (if applicable) 06) Opening Reception/Closing Reception dates 07) Other info (Free wine? Auction to benefit -----?) FAQs All of our FAQ sections can be accessed by clicking here. If you have a question you do not see here, please call us directly at 303.388.7420 or email support(at)artworknetwork.com. How to Wire Artwork (Coming soon.) How to Price Art Here are some key points to help guide you in pricing your work. Find your base price To get an accurate base price, you must consider materials and time. How much paint/graphite/wood did it take to create the piece of art? The larger the piece, the more materials will be used. The more expensive the materials, the more expensive the piece needs to be to break even on these costs. Next, consider what your time is worth. While we would all like to say our time is worth $100 per hour, it is important to be realistic. Choose an hourly wage that you think reflects your time and worth. Calculate how much time was spent creating the piece and add this to your materials cost. Compare If you’ve never sold a piece before, it would not be wise to price your piece at millions of dollars and compare it to a Picasso or Matisse. Do some research on the artists in your area. Look at artists that are at the same level as you, with art that is comparable in areas like size and materials. An artist with more experience and art sales will have higher priced art than that of the beginner artist. Before a customer buys, they will do the same research to compare pieces and prices. Be Consistent All of the art you create should be priced based on a structure that relates to the rest of your pieces and their prices. In other words, your newest creation should not be $2,000 more than your last piece, just because you value it more. Regardless of where you are in your art career, be prepared to adjust your prices regularly with market demands. As you sell more art, you should increase your prices with demand. If you haven’t sold any art in several months, you may need to consider lowering prices. Objectively view your art As an artist, you invest yourself in the pieces you create. To properly price your artwork, you need to emotionally remove yourself from the piece. It is not always easy, but necessary in order to fairly price your pieces for potential buyers. Putting special prices on pieces just because they mean more to you is not relevant to a buyer. They do not want to spend money on your emotional attachment that means nothing to them. If the piece is that close to you, consider keeping in your private collection. (The price of milk does not fluctuate wildly because the farmer had a special connection to the cow.) Signs your pricing system needs to change:
How to Select Pieces for Exhibit Develop a theme The first step to creating a cohesive body of work is to develop a theme. What message are you trying to send? What do you want your audience to take away from your show? You should not exhibit your work simply for the sake of exhibiting. Your artwork is your voice, let an exhibit say something about who you are. Give Yourself Time You may be excited to show off your new work as soon as possible, but keep in mind that galleries need time to plan and schedule shows. Normally, artists will be scheduled anywhere from 6 months to a year ahead of time. Make sure you get your proposal in with plenty of time for the gallery to prepare for your show. Even if you are in the process of creating a new body of work, you can still propose the idea with pictures of works in progress. As long as there is a clear understanding of where the show is headed, your proposal will be accepted. Develop, Develop, Develop You’ve chosen your pieces, now take a step back and look at what you’ve got. Ask yourself critical questions about the body of work. Do the pieces work well together? Is there something missing? Is there too much? Asking these questions will help you figure out what needs to change before your work is ready to show. Revisit pieces if necessary, rework details, ask for advice. It is easy to pull ten pieces together and call it a day, but your artistic vision is always changing, so your exhibits should too. It’s All in the Details Once you’ve set up the time and place for your exhibit, it’s important to double check that all your pieces are ready to shine! Make sure everything is framed properly, wired correctly, and that you have every piece labeled. For Artwork Network, we need an inventory form filled out for our records, and it’s always easier if you fill that out before you drop off work. Last, but not least, make sure all of your pieces are photographed. This is necessary for marketing your show in the best way possible. Signs your exhibit needs some work:
How to Write a Statement You want your art to speak for itself, but viewers will often have questions. The point of an artist statement is to answer questions for the viewer when you are not around. Consider the Facts An artist statement is the basic introduction to your artwork. When starting to write an artist statement, first consider these five questions: 1. Why this subject matter? 2. What does it signify? 3. How did you create it? 4. What is it made out of? 5. What does it mean to you? Remember Less is More Don't overload the reader with a whole manifesto about your work. A good artist statement should be no more than 2-3 paragraphs long. Keep it Personal Don't use flowery, complex language and text-book terms. Keep it accessible and conversational, as if you were actually talking to the viewer. Don't write about yourself from the third person – keep it in your perspective, using the pronoun "I". A good artist statement should be from you, so avoid adding quotes about your art from critics or curators. This is not the place for testimonials! Be Specific Readers will not grasp vague, generalized concepts. For example, you should not make statements like, "My art reflects my views on the beauty in our world." What is it about the world that you find beautiful? This is your opportunity to express your point of view, not gush about your general feelings about the world around you. Every artist and their mom can say how they feel, but let the reader know why your art has meaning and holds value. Don’t Instruct Your artist statement is not an instruction manual. Never tell the viewer what they should be thinking or feeling. Instead of saying "Viewers will see my happiness in the brush strokes," say "I express my happiness in the brush strokes". The viewer should have the option to agree or disagree with you! Make it Interesting Your first sentence should hook the viewer, pique their curiosity enough to continue reading. While you should answer some basic questions about the work, your statement should also invite more questions. Give them too little, not too much. Revisit Your Statement As you grow as an artist, so should your artist statement. Different bodies of work will have different ideas and concepts behind them. You may want to create a general artist statement, and then supplement that with a statement specific to each show. Consider rewriting your statement if it:
An artist statement is required for exhibition with Artwork Network. If you are struggling, we are happy to offer feedback (and grammatical edits) to your rough draft! Forms and Downloads Here are a few forms which may come in handy during your Artwork Network membership. W-9 Form: This is required for handling payments from sales. Inventory Dropoff: Available at the gallery, or fill out beforehand to save you time. Certificate of Authenticity: Please email support(at)artworknetwork.com for document. Marketing: Business Cards (Coming soon.) Marketing: Domain Name (Coming soon.) Marketing: Postcards Receive beautifully designed postcards, and have them mailed out for you! We offer co-branded and personal options beginning at $150. Contact us about pricing by emailing support(at)artworknetwork.com or calling the office at 303.388.7420. Beautifully designed and only showcasing YOUR artwork, this is a great way to notify your client list of new artwork or an upcoming exhibit. Because of this, we allow you to schedule the email blast in order to correspond with events or a new series of work. Contact us about pricing by emailing support(at)artworknetwork.com or calling the office at 303.388.7420. Marketing: Press Release While you provide the content, we will edit/proof/package as necessary and send off to our press contacts. We cannot guarantee that your press release will be picked up by any news sources, we’ll at least help you put your best foot forward. Press release topics are best kept to upcoming exhibits or noteworthy bodies of work. Contact us about pricing by emailing support(at)artworknetwork.com or calling the office at 303.388.7420. Return to Top Marketing: Facebook Ad Facebook has millions of users - let us help you target the right people with the right keywords. Custom ads are available, no matter what your budget is! Contact us about pricing by emailing support(at)artworknetwork.com or calling the office at 303.388.7420. Marketing: Magazine Ad Interested in getting your artwork in a leading art magazine? There are many to choose from, depending on your style and subject. Want a whole page? Just a little corner? We can get you the space, and we'll even design the content. Contact us about pricing by emailing support(at)artworknetwork.com or calling the office at 303.388.7420. Service: Virtual Art Placement Let people see what your artwork looks like in a room, without hiring a photographer! Virtual Art Placements aren't real photographs – the artwork is digitally placed onto a stock image. It’s still true to scale and will give clients a great impression of the art when buying sight-unseen from the web. And we’re offering ONE FREE VIRTUAL PLACEMENT to each of our artist members so you can try it out. The regular prices are just $15 each, or $10 each if you buy 5 or more. Contact us support(at)artworknetwork.com to get started. Displaying Artwork Gallery Exhibitions: An approved proposal is required. $25 application fee for Members, $50 for Non-members. Studio Rental: Creative workspace available for rent. Wall Rental: Walls available for rent, to display artwork. Event Rental: Rent the space and curate your very own exhibit. | ||
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